Strategic Content Architect | Driving Global Business Results through Data-Led Storytelling
I am a results-driven media professional specializing in the intersection of creative production, strategic marketing, and journalism. My focus is on leveraging data-driven audience insights to engineer and execute omni-channel campaigns that deliver measurable growth and align with core business objectives.
I possess proven experience operating at a global scale and across every touchpoint: from leading the production of globally broadcast commercial spots and executing high-impact social media initiatives, to serving as a primary producer for major Youtube channels (including Donut Media, Hoonigan, Build Show Network, Kelley Blue Book, and Autotrader). I thrive on transforming complex information into compelling narratives that drive real-world business results.